BIBA, the leading Indian ethnic wear brand is ready to launch its special range of Salwar-Kameez-Dupatta (SKD) for this Mother’s Day. With a combination of soft pastel & solid colors and summer friendly designs, the range promises to bring a smile on your Mother’s face. So, let’s gift your mother some extraordinary designs from her favorite brand this Mother’s Day, choose from a variety of exceptional creations from BIBA.Adding to a wide variety of her favorite regular churidaars, the collection also includes special lehenga style 3 pieces this time along with a new assortment of contemporary style bottoms to give a new look. Be it a v- shaped kurti or a straight long Kalidar suit, the collection this time incorporates such novel designs to bring about a change in your mother’s wardrobe.
Also, as summers are the best time of the year to bring out those colors back to life and to help you with that, the new collection is a blend of exotic outfits in a medley of colors varying from soft pastels to vibrant solids in different shades and hues, showcasing a perfect range for work casuals as well as party wears. All in all, a perfect replenishing dose of colors and style for the wardrobe. There are plethora of summery colors, designs and silhouettes to choose from, basis your mother’s liking.
So go ahead and make that special woman in your life feel special on this Mother’s Day by gifting her some stunning apparel from her adored brand.
Available at all BIBA stores across India, the price the price starts from Rs. 1999/- onwards.
For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/
BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores.
BIBA products are available through 172 stores in 65 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.