With festive season all around and pujo knocking right at our doorsteps, Legrand India, a global specialist in the electrical and digital building infrastructure has also moved forward to add more excitement to this year’s Durga Puja. Like last year, the company will execute its Pujo campaign #Comehometopujo2016, bigger and better than last time.Understanding the emotional connect and devotion of the Bengalis around Durga Pujo, Legrand India will be present in various Pandals to engage with the devotees, pandal hoppers and increase their brand reach to their audience.
Durga Pujo/ Navratri is undoubtedly one of the biggest festival in India. The company noticed that Bengali’s residing away from their home town (Kolkata/West Bengal) miss the Pujo ambience in case they are not able to make it to their home town.
To give those who cannot be with their friends and family physically this pujo, the company decided to give a real time feel and vibe of the pujas to these natives from Bengal settled outside Bengal in other states and to probashi bangalis.
Legrand India has created a micro-site www.ComeHomeToPujo.com which will be a live stream of Instagram and Twitter posts on their pujo moments of idols, food, pandals etc. using this hash tag. The company has also organised for on ground activity in the form of a flash mob which will integrate aspects of pujo along with #ComeHomeToPujo through their 5-6 min performance at the pandal, amidst thousands of visitors .
Legrand India group has manufacturing facilities in 60 countries and its products and its products are sold in 180 countries. Globally the company is the leader in wiring devices and cable management with market share of 20% and 14% respectively.
The company’s geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group. And this multipolar nature, and the global philosophy of Listen, Design, Make and Support has enabled it to provide innovative and smart solutions.