ETERNAL TIES WITH VELVETCASE.COM, India’s largest online destination for jewellery launches their latest range of rakhis, ‘Eternal Ties’ to celebrate the bond of brother and sister this Raksha Bandhan.

The collection includes fine designer rakhis meticulously crafted in silver and encrusted with diamonds.

Ranging from floral and chakra, to swastik and ganesha motifs, the entire range encompasses versatile options for Raksha Bandhan.

Price: On Request

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About is the largest destination for designer jewellery. With 200+ designers, retailers and manufacturers it boasts of designer partners from New York, Italy, Australia and across the world and brings curated designs to its customers. The company has built a disruptive supply chain model by leveraging cutting edge technology like 3D printers in delivering personalized and unique jewels to consumers worldwide.

The innovative model adopted by has already found its way in a case study written by Indian School of Business, Hyderabad and recently published by Harvard Business Publishing. It is probably the first time when a company from India has been covered by Harvard Business Publishing this early in its evolution.

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