As India’s tennis fans enjoy scintillating tennis action at the Aircel Chennai Open 2015, Casa Grande Pvt. Ltd, Chennai’s Largest Villa Developer announced the launch of Casa Grande Aspiring Stars, an initiative to nurture and sponsor young sporting talent in India. This programme is intended to nurture deserving young talent in sports by funding their coaching, equipment, nutrition and other essential needs. Earlier this week, the developer announced its association with Aircel Chennai Open, India’s premier and South Asia’s only ATP World Tour event.

The 20th edition of the tournament is currently being held at Chennai’s SDAT Stadium between January 5 and 11. Treating fans to top-notch tennis action, the event is witnessing an exceptional assembly of talent that includes four top-25 players and three 2014 ATP World Tour Award winners.Together with the Brisbane International and Qatar ExxonMobil Open, the Aircel Chennai Open is among the first tournaments of the ATP World Tour’s 2015 season.

Mr. M Arun Kumar, Founder &Managing Director,Casa Grande Pvt. Ltd launched the programme in a grand ceremony at the Hyatt Regency, in the presence of eminent sports personalities. Casa Grande being the ‘Official Real Estate Partner’ of the Aircel Chennai Open, the first initiative in this programme will mark the sponsorship of two promising, young tennis champs.

Speaking on the occasion, Mr. Arun Kumar said “We are thrilled to launch Casa Grande Aspiring Stars even as the world’s leading tennis stars participate in the Aircel Chennai Open. We believe it is an opportunity for us to give something back to the societythrough sports. As a brand, we have always had a positive inclination towards sports. In fact, Casa Grande is the first in Chennai to build a dedicated sports community. We strongly believe that our initiative will aid young and spirited players, give them an opportunity to excel in their game. We wish all the players an exciting journey ahead!”

The two young Tennis Champs sponsored are:

Abinikka(AITA – Under 16, Rank 1), and

Dhakshineshwar(AITA – Under 16, Rank 5)

The Twentieth Year celebrations of India’s only ATP World Tour stop are including a host of exciting activities sure to thrill tennis fans who are enjoying scintillating tennis action at Chennai’s SDAT Tennis Stadium. Initiatives includeda special and highly successful trophy tour, the launch of a special logo created to mark the occasion, free passes to school students from Government schools to watch matches for the first four days, a renovated venue, and a host of activities across India.

About Aircel Chennai Open 2015

The USD 450,000 Aircel Chennai Open, owned by IMG and operated and organised by IMG Reliance, is India’s and South Asia’s only ATP World Tour event. Started in 1996, by IMG, a global leader in sports management and marketing, the event has completed 20 successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP’s Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP’s Best Marketing Award (2008), the tournament has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 20th edition of the event in India and 19th in Chennai will be held from 5th – 11th January, 2015 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).

About Casa Grande Pvt Ltd:

Casa Grande Private Limited (est. 2004) is an ISO-certified real estate enterprise committed to building aspirations and delivering value, in the last eleven years we have developed over 2.5 million sft of prime real estate across Chennai, Bangalore and Coimbatore. Over 2500 happy families across 64 landmark properties stand testimony to our commitment.

In line with our philosophy of creating superior living spacesbe it apartments or villas that reflect our belief, we also offer tastefully chosen plotted development spaces in select locations. As we set foot into the twelfth year of our journey, Casa Grande is all set to take the leap with projects in the pipeline netting over Rs.2500 Crores.

About IMG Reliance

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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