Mumbai finally gets a taste of royal treatment with Magnum,one of the world’s leading premium ice-cream brands. After a successful launch in Chennai last year, the impulse ice-cream brand will roll out in the cities of Mumbai, Hyderabad, Bangalore and Pune, this summer, giving consumers a chance to experience absolute indulgence. Representing the brand is Bollywood’s iconic style diva – Kareena Kapoor Khan who will join the likes of Eva Mendes, Eva Longoria&Liv Tyler as the Magnum Pleasure Ambassador.
Kareena making her sundae
Globally, Magnum is recognized as a symbol of royal treatment and remarkable pleasure – the kind that is intense, enticing and truly irresistible. Crafted skillfully from bean to bite to invoke a sophisticated and luxurious experience, this premium adult handheld chocolate ice-cream is created from the finest Belgian chocolate. It gives the ‘pleasure seeker’ a taste that just keeps them coming back for more. As Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates Europe but is also making waves across the U.S. and Asian countries like Thailand, Indonesia, Malaysia and the Philippines.
Magnum Mumbai Launch – Kareena Kapoor Khan
Sharing her thoughts on the launch, Geetu Verma, Director, Foods and Refreshments, Hindustan Unilever Ltd. said, “Magnum is pure pleasure from its first distinctive crack to the last bite. Last summer, Chennai welcomed us with open arms and we are now thrilled to bring Unilever’s biggest and most loved ice cream brand to four more cities in India. We are confident that Magnum will appeal to young adults who are eager to indulge in an experience that is truly unique. I’m also delighted to have Kareena as our ‘Pleasure Ambassador’. She perfectly personifies the brand with her irresistible charm and royal demeanor.”
Ashwin Mushran & VJ Ramona
As the ‘Pleasure Ambassador’ for the brand, Kareena Kapoor Khan said, “I am a true Magnum loyalist. My international vacations are never complete without indulging in a bar of Magnum. I’m excited that it will be now available in India and I get to represent the brand.”
Starting March 1, 2014, it will be available in three delicious flavours – Classic, Almond and Chocolate Truffle in Mumbai, Bangalore, Hyderabad and Bengaluru. Wrapped in the brand’s signature brown and golden packing, each bar of Magnum is priced at Rs.85/-..
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Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offering. Today, Magnum is one of the world’s leading ice cream brands, and is the biggest impulse brand of Unilever ice creams.